Wisconsin,
by the numbers.

A high-level rental-market baseline from official Census and FHFA data. Use it to compare areas before underwriting a specific property.

Population5.9MACS estimate
Median household income$77,485annual
Median gross rent$1,087monthly
Median home value$266,500owner-occupied
Median property tax$3,792annual · owner-occupied
Effective tax reference1.42%median tax ÷ median value
State HO-3 premium$9232023 homeowner reference
Housing vacancy10.8%all housing units
Home-price index · 1 year4.82%FHFA state HPI
Home-price index · 5 years46.03%FHFA state HPI

ACS values are estimates for 2020–2024. FHFA values are seasonally adjusted state index changes for the latest published quarter at retrieval, not a current home price. The insurance figure is the statewide average HO-3 owner-occupied premium from the NAIC 2023 report. These are not listings, asking rents, property-specific tax or insurance quotes, or investment recommendations. Sources and limitations.

Explore places in Wisconsin.

Largest Census places by population. Search the full catalog for more locations.

View all Wisconsin places
PlacePopulationMedian rentMedian home valueVacancyOpen
Milwaukee567K$1,059$184,00010.3%
Madison278K$1,413$372,9003.9%
Green Bay106.3K$932$207,2004.2%
Kenosha99.4K$1,186$225,2005.1%
Racine77.6K$1,033$166,5008.3%
Appleton75K$1,030$231,4003.7%
Waukesha71.2K$1,219$315,5002.9%
Eau Claire70.3K$1,045$247,6003.8%
Oshkosh66.7K$935$177,7006.7%
Janesville66K$1,054$223,4003.4%
West Allis59.6K$1,007$203,8006.5%
La Crosse51.4K$1,010$210,1005.9%

Model a property in Wisconsin.

Start with the statewide ACS medians, then replace every assumption with the property’s actual rent, taxes, insurance and financing.

Use Wisconsin baseline