Cary,
rental market profile.

Official area medians, state comparisons and a transparent starting point for analyzing a rental property in Cary, North Carolina.

Population179.3KACS estimate
Median household income$134,905annual
Median gross rent$1,738monthly
Median home value$580,200owner-occupied
Median property tax$4,142annual · owner-occupied
Effective tax reference0.71%median tax ÷ median value
State HO-3 premium$1,8522023 homeowner reference
Housing vacancy5.5%all housing units
Gross rent-to-value3.59%annual rent ÷ home value
Rent-to-income reference15.5%annual rent ÷ income

Source: U.S. Census Bureau, American Community Survey 2024 5-year estimates. Estimates cover 2020–2024. Insurance context: NAIC 2023 Homeowners Insurance Report. Ratios are derived from area medians and are not a property cap rate, affordability decision, insurance quote or expected return.

How Cary compares.

Cary’s median gross rent is 41.5% above the North Carolina median, while its median owner-occupied home value is 100.8% above the state reference. Median household income is 86.4% above the statewide estimate.

The gross rent-to-value reference is 3.59%. It simply annualizes the area’s median gross rent and divides it by the area’s median home value. It does not subtract vacancy, taxes, insurance, maintenance, management, financing or capital reserves.

Cary baseline comparison
MetricCityCaryStateNorth CarolinaCountryUnited States
Median gross rent$1,738$1,228$1,413
Median home value$580,200$288,900$332,700
Household income$134,905$72,388$80,734
Median annual property tax$4,142$1,896$3,119
Housing vacancy5.5%12.5%10.1%
Rent vs baseline—+41.5%+23.0%

Test a Cary baseline.

Load the area medians for purchase price, rent and annual property tax, then replace every assumption with property-specific figures and current quotes.

What this profile can—and cannot—tell you.

Use area data to compare markets before researching a specific address.

Useful for screening

Population, income, rent and home-value medians provide a consistent first comparison across markets.

Property facts still matter

Verify achievable rent, taxes, insurance, condition, financing and local rules for the exact property.

Vacancy needs context

The ACS figure covers all housing units. It is not the vacancy allowance to enter in rental underwriting.